May 16, 2022
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It is possible to reconcile all of this to obtain a more complete answer to the research questions. But first, it's important to have a Business Email List well-structured plan for your research, defining what they need to answer and how the data will contribute to your marketing goals . This broader view of the research process is necessary to make the best Business Email List choice of data types, research methods, and collection instruments. Now, let's look at the main methods and sources for collecting primary and secondary data, as well as Business Email List various suggestions for tools you can use. How to collect primary data? In marketing research, primary data collection can focus on different brand audiences (consumers, customers, suppliers, employees, competitors, etc.). According to the objectives of the research, the intention is to know what these Business Email List people think, how they behave or what their pains and needs are. For this, it is Business Email List possible and advisable to use quantitative or qualitative data. You can use different methods, ranging from traditional interviews Business Email List to collection with advanced tools. Let's look at some options: Interviews: individual or in duet; face-to-face or online; structured, semi-structured or unstructured. Questionnaires: with multiple choice questions, dichotomous, ranking, matrix, among others. Focus groups: groups of people Business Email List who interact and discuss a given topic. Ethnography: the researcher observes the group in their own environment, without interacting with the people. Participant Business Email List observation: the researcher observes the group in their own environment, but also interacts with the people. These primary research methods are already well known and are used in academic work and Business Email List marketing research. Many times they are carried out in person, but it is already quite common to conduct interviews and focus groups through video calls, in addition to sending online Business Email List questionnaires with Google Forms or Typeform , for example.